Initial research – at this stage, a database is being formed that describes all types of families, from which members of the peoplemetric panel are subsequently recruited;
Panel – The panel is the appropriate number of families, which is selected on the basis of a statistical design that, based on the results of the Establishment Survey, ensures that the population’s most important TV viewing characteristics are representative;
Installation of PM7;
Recording a TV signal from two different sources;
TV broadcast monitoring – TV broadcast video recording processing data is transmitted by various software for minute-to-minute comparison with TV viewing data;
Data collection – every day the accumulated data is collected using the Production software. Data transmission is carried out silently through WI-FI or Mobile internet;
Production software, collect, decrypt and check the quality of TV viewing data, produce and control it;
End use of TV data – each morning, TV representatives receive a TV monitoring data and a summary of data for all sections of the panel for the previous day.
identifying and eliminating inconsistencies in the grid, solving other problems that have arisen, generating the final data of the TV;
Initial ES Sample Size – 10 times the gross panel / Ongoing Survey – 5 times. Provides universe estimates, and monitors changes over time universe estimates. Determines panel control targets. Source of panel homes. Provides information about a/ socio-demographics, b/ TV viewing patterns. Panel conforms to target audiences determined by ES. Ensures TV viewing habits across the measured population are represented
Based on the establishment survey data, total 950 households are selected in Urban and Rural areas of Azerbaijan (650 Urban, 300 Rural). In each household, a Kantar Media Peoplemeter 7 (PM7) – a viewing measurement instrument – is installed. PM7 were adapted for Azerbaijani language to increase the quality of data collected and frequency of use. On the remote control for our instrument, each HH member has their individual button.
Children up to 4 years can be assigned an individual button, and the button will be automatically activated after a child’s 4th birthday. In addition, the remote control has an “add guest” function, that enables us to measure not only the HH’s but also their guests’ viewing behavior. PM7 have a beeping alert that will be activated if a viewer forgets to use the remote controller before watching TV and reminds them to use their button. PM7 have internal memory that ensures correct timing and data storage for a certain period of time. Up to 1430 PM7 were installed in 950 HHs participating in the panel survey. Panel members’ TV viewing intensity data is provided to clients in a generalized form that maintains the anonymity and confidentiality of each participant.
Initial ES Sample Size – 10 times tPeoplemeter 7 (PM7) are being installed in panel member households. PM7 use TV audio signal to collect signatures which represent a combination of binary codes rather than actual audio recording of watched channels.
Data that is collected and stored in people meters is being sent to MARSA‘s data collection center, where audio signals of referenced channels are also being transformed into binary codes. By matching binary codes received from people meters and binary codes generated in collection center, our system identifies which channel was watched in the household and at what time. As a result of above-mentioned process, system can also recognize time – shifted viewing.
MARSA owns two independent data-collection centers: main and backup. TV channels are referenced by several broadcasting sources, which provides solid technological re -insurance.
Quality control procedures are performed daily on every stage of analyses starting from checks on audio quality of referenced channels and ending with panel characteristics.
Quality control starts from the stage of selecting the respondents. This means that any information received about the respondent is verified and confirmed that the information complies with the research rules and requirements. Based on the received demographic and technical information, the installation takes place with the consent of the household. At the stage of installation, the information received by the field technician is verified on the spot. After successful installation, the received information is entered into ”Atria Pro”. “Atria Pro” is the core of our system that ensures data processing, panel management and means of quality control. “Atria Pro” is based on Kantar Media’s 30 year experience of measuring TV panels in various countries. Nowadays it is used by around 25 countries worldwide. This is where detailed information analysis and quality control takes place. “Atria Pro” has numerous report forms through which data is controlled. Any kind of information is checked by the administrators through the calls or visits of a technician in the households. For example, administrator asks a family if their TV viewing duration is the same as the duration reflected in the program. This is needed to confirm that the data from people meters matches household behavior. Information from households, of course, goes through several stages of additional quality control and eventually gathers in “Instar Analytics”, through which our subscribers have access to the information.
Kantar Media’s Team of experts is sharing its experience with our company continuously by means of trainings, seminars, data exchange processes and provides 24 hour support to MARSA representatives
