On December 6, 2024, MARSA held its annual event in Azerbaijan to present the year's outcomes and innovations in the field of media measurement. This event has become a valuable tradition for fostering collaboration and facilitating the exchange of information among media representatives.

The event commenced with an opening address by the Managing Director of MARSA, Irada Sultanova. She emphasized the achievements of MARSA in 2024 and acknowledged the increasing interest in the event.

During the event, MARSA’s Client Services Manager, Suriyya Alizade, presented the annual review of TV and radio audiences for 2024. The presentation highlighted trends in Azerbaijan's TV audience, panel, conducted surveys, radio monitoring and research, and key developments in the market. A new monitoring tool, based on artificial intelligence, developed by MARSA, was also introduced during the event.

Furthermore, international experts from PURE X MEDIA and Mediascope participated in the event. The founders of PURE X MEDIA, Renata Uhlarikova and Pushkar Kulkarni, presented the latest trends in video audience measurement and provided insights into the market prospects of Azerbaijan's TV audience measurement.

Representatives from television channels, advertising agencies, and leading media organizations attended the event, engaging in valuable discussions regarding the future of media measurement in Azerbaijan.