Who we are?
MARSA
MARSA LLC is an Azerbaijan TV Audience Measuring company. MARSA is the only official Azerbaijan licensee for TV audience measurement and technology partner of worldwide industry leader KANTAR. MARSA aims to provide Azerbaijan Media market with accurate and diverse information using modern research methods to improve our Media Industry. Our company established in February 2021 and has been in operation since January 2023. Our company provides a diversified study of viewing behavior to subscribers – character, taste, demands, etc. – in order to target the most effective product advertisements to each audience.
KANTAR
MARSA LLC, in cooperation with Kantar’s Media division has created the newest TV audience measurement service in Azerbaijan. Kantar’s Media division has provided TV measurement services, accurate and reliable data, customized products, and innovative services. Kantar’s international experience and experts provided oversight recommendations during MARSA’s formation and setup. Throughout the past year, Kantar’s Media division world class professionals from different countries visited Azerbaijan to train MARSA’s staff. Kantar offers MARSA employees training from its internationally recognized experts. In addition, Kantar’s Media decision’s support team provides permanent monitoring of quality control and informational security practices.