On December 5th, MARSA presented the 2025 audience measurement results

Baku, Azerbaijan — MARSA has officially presented the results of its 2025 audience measurement, br...

Training on the Instar Analytics Planning Module organized by MARSA

On June 20–21, 2025, MARSA conducted a training session on the Planning Module of the Instar Analy...

MARSA's Annual Event 2024

On December 6, 2024, MARSA held its annual event in Azerbaijan to present the year's outcomes and in...

World Audience Summit 2024 held in Miami.

The annual World Audience Summit, held in Miami 25-27 June. This significant event, organized by Kan...

New Insights Available: Explore Our Annual TV and Radio Reports.

We are pleased to announce the release of two reports now available on our website: The Annual Gener...

MARSA hosted a media event dedicated to showcasing the results of its annual activities.

On October 11, 2023, MARSA hosted a media event dedicated to showcasing the results of its annual a...

New Season Client List Updates Oct’2023

We would like to inform that over the past months, we have expanded our client base and partnership ...

The presentation of new TAM (Television Audience Measurement ) in Azerbaijan was presented at the PAMRO 2023 Conference in Casablanca, Morocco

From August 28 to 30, 2023, the city of Casablanca, Morocco, hosted the  PAMRO 2023 conference ...

MARSA Executive Director: Azerbaijan may be included in the list of countries with relatively high TV viewing – INTERVIEW

MARSA LLC is the official technology partner of Kantar, one of the world’s leading media resea...

Kantar’s letter regarding the establishment of the new TAM system in Azerbaijan

From January 2023 MARSA’s nation wide TAM system start delivery the data to the market. Glo...

MARSA LLC introduced a new television audience measurement system in Azerbaijan

On November 17, 2023, MARSA LLC introduced a new television audience measurement system in Azerbaija...