Baku, Azerbaijan — MARSA has officially presented the results of its 2025 audience measurement, bringing together TV channels, radio stations, advertising agencies and international partners. The event hosted guests from TİAK (Turkey), Kantar Media, and PureXMedia.

According to the latest data, television continues to remain one of the strongest media platforms in Azerbaijan:

• 95% of the population watches TV at least once a month

• 66% watch TV daily

• Average daily viewing time: 3 hours 58 minutes

MARSA’s system measures and monitors more than 80 TV channels and radio stations. Today, 16 TV channels, 12 radio stations, and 13 advertising agencies subscribe to and rely on MARSA’s audience data.

Suriya Alizade, Customer Service Manager at MARSA, presented the 2025 annual review of TV and radio audiences. During her presentation, she provided detailed insights into television viewing trends, changes in audience behavior, radio monitoring results, and key findings from survey-based research.

Within the event, Samaya Khalilova, representing TV content, and Elvin Melikov, representing Radio content, also delivered speeches, sharing the main trends of 2025, shifts in content consumption, and other updates important for media professionals.

The event also featured presentations from international experts on global measurement solutions, advances in audience analytics, and radio audience methodology, followed by an interactive Q&A session with industry professionals.