On October 11, 2023, MARSA hosted a media event dedicated to showcasing the results of its annual activities.

Irada Sultanova, MARSA's executive director, opened the event and addressed key issues during her speech. Following a welcome to the guests, she highlighted the company's significant achievements and innovations over the past year.

One of the main factors driving these innovations was the introduction of precise and reliable measurements reflecting television viewing in our country. This new system resulted in a twofold increase in inventory on TV channels, an average 50% rise in TV advertising prices, and the capability to measure all types of TV signals, IPTV, and online platforms broadcasting TV content.

The speech also outlined plans for the upcoming year. With the help of MARSA's technologies, the measurement of Timeshift and guest viewing, in addition to traditional TV viewing in Azerbaijan, will be possible.

During the event, MARSA's Clients Service Manager, Suriyya Habibli, and Research Manager, Anar Ibrahimov, provided detailed information about the company's indicators, results, and ongoing market research.

In 2023, MARSA introduced Radio Monitoring to the market, and they are currently working on a project to measure Radio Ratings.

Additionally, foreign experts from PureXMedia, Renata Uhlarikova, and Pushkar Kulkarni, provided information on international experience in the field of media measurement and new global measurement innovations that will be interesting for the Azerbaijani market.

Representatives of television channels, advertising agencies, radio stations, and large advertising companies took part in the event.