On November 17, 2023, MARSA LLC introduced a new television audience measurement system in Azerbaijan. The official technological and methodological partner of MARSA in Azerbaijan is Kantar, an international rating measurement company. The new system is built on the latest technology – PM7 device.

In 2021, the MARSA company started the installation process of new TAM system in Azerbaijan, and a year later the presentation of the system took place.

At the event, the Executive Director of MARSA LLC Irada Sultanova, Chairman of the Audiovisual Council Mr. Ismat Sattarov, TIAK General Director Dursun Guleryuz, Renata Uhlarikova, one of the founders of PureXMedia which is MARSA’s consultant company, Evgenia Molchina, representative of KANTAR MEDIA, and Client Service Manager of MARSA LLC Suriyya Alizade gave a speech.

During the speeches was given the detailed information about future innovations in the media, international experience, the process of establishing a new TAM system and the technological innovations used in Azerbaijan, also preliminary test data were presented to the public.

Azerbaijan is the first country in the region to measure from scratch based on the latest modern technologies

The panel of MARSA consists of 950 households and about 4000 people. The panel includes not only Baku, but also 12 economic regions of Azerbaijan, 29 cities and nearby 200 villages. In total, the system measures 17 local channels and 33 foreign channels.