On June 20–21, 2025, MARSA conducted a training session on the Planning Module of the Instar Analytics platform. The training brought together over 50 media professionals from leading advertising agencies and TV channels.

The module enables users to conduct effective media planning by making efficient use of TV channel inventories, distributing the budget strategically, and maximizing audience reach. Additionally, the effectiveness of media plans can be evaluated after the campaign using post-buy analysis tools.

Participants were provided with comprehensive information on key theoretical concepts and terminology of media planning, as well as its goals and advantages. Practical sessions were held in an interactive format based on real-life scenarios and day-to-day tasks. The functionality of the Instar Analytics Planning Module was explained in detail.

Over the course of two days, three separate groups took part in the training. Each session lasted two hours, and at the end, all participants were awarded certificates.

As the MARSA team, we believe that such initiatives contribute to the development of local expertise in analytical planning and play an important role in strengthening the professional talent pool in the market.