Full control over madio ads and broadcasts
The company “Marsa” stands out in Azerbaijan’s media landscape for its advanced technologies and professional approach in the field of radio monitoring. For advertisers, media agencies, and brand owners, tracking radio advertisements and broadcasts is now more accurate, faster, and more reliable.
What is radio monitoring?
Radio monitoring is the process of conducting specialized research on radio, automatically tracking, analyzing, and reporting audio content broadcasted on FM and online radio stations. “Marsa” provides full transparency to its clients by monitoring the time, frequency, and context of advertisements.
How “Marsa” monitors radio
“Marsa’s” radio monitoring system operates through the following stages:
1. Live Broadcast Recording: Continuous 24/7 recording of all major radio stations in high quality.
2. Audio Recognition Technology: Advertisement jingles and program intros are identified using specialized algorithms.
3. Automatic Tagging: Each ad and broadcast is tagged in the system by time, channel, and content.
4. Report Generation: Daily, weekly, and monthly reports are provided to clients in PDF and Excel formats.
5. Archiving: All audio materials are stored for up to 6 months, allowing playback at any time.
Advantages of radio monitoring for advertisers
Tracking radio ads with “Marsa” offers the following benefits:
- Confirmation of actual broadcast times
- Analysis of advertising budget efficiency
- Monitoring and comparison of competitor ads
- Measurement of brand mentions in broadcasts
- Separate analysis for local and regional radio stations
Technical capabilities
“Marsa” conducts radio monitoring using the following technical features:
| Feature | Description |
| Audio recognition algorithm | Automatically identifies ads and broadcasts based on sound |
| Real-time tracking | Instant analysis and reporting based on live broadcasts |
| Web panel | Interactive control panel for clients |
| API integration | Data integration for agencies |
| Archiving system | Storage and search of past broadcast materials |
Who is it for?
- Advertising agencies
- Brand managers
- Media planning teams
- PR and communication specialists
- Government bodies and regulatory authorities
Contact and demo
If you want to know exactly where, when, and how your radio ads are being broadcasted, contact “Marsa.” Request a demo and test the system’s capabilities yourself.