Full-service TV ratings and advertising monitoring in Azerbaijan
MARSA provides a full service in media measurement, media advertising, monitoring, as well as qualitative and quantitative research in Azerbaijan.
As the demand for accurate and reliable data grows in Azerbaijan’s media sector, “MARSA” offers a full-service solution for measuring television ratings and monitoring TV programs and advertisements using advanced technologies. These services play a crucial role in strategic decision-making for advertisers, media agencies, and broadcasters.
Television ratings measurement
“MARSA” uses modern methodologies to measure TV ratings:
- Panel-Based Measurement System: Viewer behavior is analyzed through a panel representing various demographic groups.
- Real-Time Data Collection: Viewer activity is recorded and analyzed second by second.
- Program and Channel Rating Breakdown: Viewership metrics are presented separately for each program and channel.
- Demographic and Regional Analysis: Detailed reports are prepared based on age, gender, region, and other indicators.
Monitoring of TV programs and advertisements
“MARSA” monitors television broadcasts through the following stages:
1. 24/7 Broadcast Recording: All major TV channels are continuously monitored and archived.
2. Automatic Content Recognition: Ads, program intros, and sponsorship elements are identified using specialized algorithms.
3. Ad Broadcast Timing and Frequency: The exact time and frequency of each ad broadcast are recorded.
4. Program Content Analysis: Thematic structure and brand appearances within programs are tracked.
5. Reporting and Archiving: Daily, weekly, and monthly reports are provided to clients in PDF and Excel formats.
Whois it for?
- Advertising agencies and media planning teams
- TV broadcasters and producers
- Brand managers and PR professionals
- Government bodies and regulatory authorities
Advantages of MARSA
| Service | Advantage |
|------------------------|---------------------------------------------------------------------------|
| Rating Measurement | Accurate real-time analysis of viewer behavior |
| Ad Monitoring | Complete tracking of ad broadcast timing and frequency |
| Program Analysis | Evaluation of thematic content and brand presence in programs |
| Archiving System | Storage and on-demand access to past broadcast materials |
| Client Dashboard | User-friendly interface for report access and visual analytics |
Contact and demo
If you want to monitor your TV ads and programs at a professional level, get in touch with “MARSA.” Request a demo and test the system’s capabilities for yourself.