1). TV Measurement & Monitoring: MARSA is the exclusive and official TV measurement and monitoring company in Azerbaijan;

2). Radio Monitoring: MARSA is the only company measuring the total content of all Radio Stations in Azerbaijan;

3). TV Market Overview: Delivering an in-depth analysis report of the TV market;

4). Radio Market Overview: Delivering an in-depth analysis report of the Radio market;

5). Media Market analytic reports: Delivering different analytic reports in both TV and Radio;

6). TV and Radio Commercials Recordings: Providing the clients with the TVC recordings for all type of aired advertisements;

7). Airing Reports: Providing the spot listing report, to ensure that the advertising was aired as planned.

 

As a professional media research company, “MARSA” provides clients with a wide range of services. This includes both traditional media research and modern market research. The company conducts special studies on television and radio, accurately measuring audience viewing and listening habits. In addition, through industry market research, the development dynamics of various sectors are analyzed, creating a reliable data foundation for strategic decision‑making.
In the advertising field, advertising research and advertising analytics give brands the ability to evaluate the impact of their campaigns. Thanks to media and advertising research, advertisers gain a deeper understanding of audience behavior and can allocate budgets more effectively. At the same time, brand awareness research provides companies with essential indicators to strengthen their market position and measure consumer attitudes toward the brand.
“MARSA” delivers both market research and media research in Azerbaijan at the highest quality for local and international clients. This approach enables businesses to plan their advertising and overall market strategies more precisely, ultimately achieving stronger competitive advantages.